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Business
December 16, 2015

The growth of international dental trade is evident by its growth in revenues and standing in international stocks which continue to rise on yearly basis. Predictions are that global dental supplies market will be worth more than US $19 million by the year 2017. The dental equipment market has grown by 5% in 2013, a trend which will continue.

The North American market alone grew by roughly 3% last year, with pricing as the key determinant of the equation. The same was predicted for the year 2014. Similarly, the Asia-Pacific region is set to grow at an annual rate of 8.9% per annum.

New dental purchasing trends

Many factors drive this trend. A significant and steady increase and spending on dental treatments has contributed towards this major market shift, particularly in orthodontics therapy. Ageing population, increased awareness about oral health and technological developments all contribute towards this shift. From a dental surgeon’s end, this buying trend is based on the growth of the dental surgeon’s practice and the resultant expansion of the practice. It has been noticed that should the practice witness smooth sailing and continuous growth, buying of new stock and advanced equipment starts taking place after one or two quarters.

The 2019 projection for the global dental market is estimated at $7,138.9 million. Current estimates stand at $5,416.3 million, with growth rate at 5.7% in the next five years. Market players at this point in time continue to be 3M, A-dec, BIOLASE technology, Carestream Health, Danaher Corporation, Dentsply International and Ivoclar Vivadent among others.

The same trend however, cannot be seen in European countries. Much of this may be due to the fact that European countries have government systems supporting and reimbursing dental treatments. This means that the supply and demand are fairly constant. Current major markets in the European region are Germany, France and UK. The EU block has also stabilized the demand for dental treatments.

Dental implant market

The dental implant market remains the most lucrative area of investment. This area has an expected growth rate of 3.5% per annum globally. Other reports have stated this growth rate to be as high as 10.6% per annum. Straunman remains the leader in dental implant sector at 18% share worldwide, followed by Nobel Biocare at 17%. So what are the implications? The rise in the quick and bulk ordering may be related to a somewhat new trend in the business, online dental purchasing. Around three years ago, dentists considered buying dental supplies online skeptically.

Now opinions are changing. This is reflected in sales volumes where a steady growth in bulk ordering behavior is becoming more common among dental surgeons. Online purchasing options are not only convenient for the dentists who can buy supplies from the comfort of their office, but also been extremely cost effective for suppliers looking to cut costs in their supply chain. Selecting the best online supplier may be the best long term investment for a dental surgeon.

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