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Tips & Tricks
October 12, 2017

We are in the age of technology, where consumers and patients have never had an easier access to information and alternatives to your business. Patients can with a few clicks find prices, compare products and educate themselves on your dental services. Patients are more knowledgeable than ever before, which means it is time for your clinic to adapt!

The dental industry is not immune to consumerism shifts, the higher level of information for patients causes them to expect more from you and your clinic. Many think of this as an empowering of the patients, but you as the dentist can experience a similar advancement if you are willing to embrace change.


In this changing market, Dentlet suggests dentists who value their clinic and patients to accustom themselves to these three major points.

Buy Smarter
Patients are using the internet to compare prices and practices, before taking an active decision on where to place their busines. Why shouldn’t you do the same? Imagine your competitors starts buying dental prosthetics from international laboratories which enables them to cut the cost of an operation to 50% of your advertised price. Who would you choose?

Update your website
Update your website, there is no reason the information your patients are looking for, shouldn’t be provided by you. The approach by dentists saying “ we will make you smile beautiful” just doesn’t cut it anymore. The enlightened patient wants to know how, why, what methods and which materials you are gonna be treating them with. A transparent informative website will go a long way, differentiating you from your competitors.

Social Media
Start using your social media, reach a large audience easily and inexpensively. Here is an opportunity to improve your patient education, send important messages and create trust. Show your patients who’s gonna be treating them, provide them with the information they are seeking.

The shift in consumerism is here to stay. As patients become more knowledgeable, they get access to more options, the expectations of the dentists will increase as well. Dentist such as yourself need to adapt, you don’t need to work harder, but you definitely need to work smarter.


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